A Refreshed Look for Neenah Environment

environment

We are going to take a quick break from talking about the remaining grades of the Neenah Design Collection for an announcement made this week…and it’s from Neenah Paper once again (these guys just don’t quit). Their eco-friendly gradeline, Environment, has gone through a significant refresh with seven new colors and the introduction of a new finish called RAW which is reminiscent of the rough surface of construction paper. The color palette is the result of extensive market research and the outcome is fresh and current with an urban twist. If you are a fan of gray, you are going to adore the colors Wrought Iron, Concrete, Weathered and Stone while the colors Grocer Kraft and Honeycomb will remind you of grocery bags and packaging material.  Seven lighter colors come in white and naturals shades with some containing flecks and specks enhancing the recycled look of the paper.

square photo

Seven new colors in smooth and the new RAW finish. 

Speaking of recycled, Neenah’s research revealed that people like and want to use recycled papers, but are too often disappointed with the printing results. Worry no more. Neenah has the renowned reputation for making papers that print beautifully and Environment is no exception. Their philosophy is to make premium paper sustainable rather than attempting to make recycled paper premium.

The environmental certifications of this paper are impressive…FSC, Green-e, Green Seal, carbon neutral, and recycled content ranging from 30-100% post consumer waste. In other words, the paper fiber comes from sustainably managed forests, manufactured with renewable energy and diverts paper from the landfills all for the good of the environment. That’s great stuff. Learn more and calculate the environmental savings you can achieve by using Environment paper with the Neenah EnviroCalculator. We have seen designers and marketers print this environmental information on the back page of a printed piece as a way for their customers to promote green practices.

environment notecards

Illustrated notecards packaged up nicely in a box constructed from Wrought Iron 120# cover.

Environment is available in 24# writing, 70#, 80# and 100# text, 80#, 100#, 110#, 120# and 130# cover making it a suitable paper for a huge array of projects from letterhead to marketing collateral to packaging. Select colors come in 19 envelopes sizes, including 10 x 13 catalog, so, say goodbye to those boring, white office envelopes.  Five colors are offered in digital sizes and treated with Neenah’s Universal Digital Surface guarantying it will run through the HP Indigo and all dry toner equipment.

Update your swatch cabinet today by contacting your Field Paper Rep or Spec Rep for your copy of the new Environment swatchbook.