Neenah “Retail Revolution” Promotion

How does paper have the power of persuasion in retail?

Retail is alive and well. According to “Debunking the Apocalypse”, a 2017 report released by IHL Group, retailers were opening 4,080 more stores in 2017 than they were closing, and planned to open over 5,500 more this year. The National Retail Federation reported 85% of brands were opening stores or holding steady. The once negative retail narrative is turning a corner.

In fact, many see a retail revolution evolving, with studies showing that Gen Z’s prefer bricks to clicks. In a highly competitive retail market, brands that succeed will be those that create an extraordinary customer experience, both online and in-store.

Neenah is addressing the uprising with CLASSIC®Retail Revolution. Right from the start, this book’s multi-layered waterfall effect of overlapping sections encourages you to open and interact. This promotion is filled with industry research data, retail marketing samples, and beautiful combinations of paper, design and printing. This high-energy, highly tactile book is a must have design inspiration (even if you don’t have retail customers). Continue reading

Sappi’s “True or False” Guide Challenges Preconceived Notions about Paper

Filled with entertaining urban legends and popular misconceptions, Sappi’s new “True or False” booklet challenges frequently heard myths like “humans only use 10% of their brains” and “lightning never strikes the same place twice.” It also refutes the widespread belief that uncoated printing papers cost less than coated.  In reality, Sappi’s #1 McCoy and #2 Opus are both less than uncoated opaques such as Cougar, Finch Fine or Accent Opaque. In addition to comparing costs, performance capabilities, and environmental benefits between coated and uncoated sheets, “True or False” presents an actual side-by-side demonstration of the same image printed with the same press settings on Sappi McCoy Matte and Silk and two comparable uncoated grades, so readers can see the tactile and visual differences for themselves. Continue reading

“Alchemy of Design” – The Science of Combining Papers

Neenah is always coming out with creative promotions that show off the power of print design, and lucky us, they’ve done it again! We can’t wait to share this piece with you in person.

Just released, The Alchemy of Design is a promotion packed with ideas and inspiration for everyday, shoestring budget design challenges. This book will also get you thinking outside the swatchbook. Combining three of Neenah’s popular brands — Environment,  Astrobrights and Royal Sundance— this is a cool mashup of paper and ideas that transform ordinary small business projects into eye-catching branding solutions. Continue reading

Trish Witkowski Speaking at the Field Paper Show

We could not be more excited about presenting Trish Witkowski as this year’s featured speaker at the Field Paper Show. (And a huge thank you to Sappi Fine Paper for sponsoring her!) Trish is the absolute expert on anything to do with printed folded formats. And we are not talking about just tri-folds and accordion folds. We are talking crazy, cool, super unique folds like the traveling snake, double swinger, oyster and pinwheel twist. Not only will Trish inspire you with new folding ideas, but she’ll also explain production tips and do’s and don’ts. Designers and printers alike will gain knowledge and the know how to produce these. Continue reading

Field Paper Show is Coming….Seize the Fold!

The annual Field Paper Show is in October and it’s going to be all about the fold…paper folds, that is. So come ready to “Seize the Fold!” Our mills will be showing off the latest and greatest in paper and print, so start making space in your office for all the samples you will take back. We are very excited about Sappi FIne Paper sponsoring our featured speaker, Trish Witkowski of the Fold Factory & Super Cool Fold of the Week Videos. If you are in a folding rut and need ideas and production tips, you don’t want to miss this chance to see her. She is the absolute folding guru in the printing industry. Continue reading

What is Paper Formation and How Will it Effect Your Printing?

If you have been a print designer or printer long enough, you have probably had this happen to you. The dreaded mottle on a solid flood of color when printing on an uncoated sheet. You know… that blotchy, splotchy look instead of a consistent and even coverage of ink. While there are many factors that can be attributed to mottled printing, such as ink color, press conditions and ink sequence, it also could be the paper’s fault. More specifically, the formation of the paper. Continue reading

Neenah Paper “Think Classic Papers” Printed Promo

 In our last post, we talked about the exciting changes in the Neenah Classics lines. (If you missed it, you can see the new colors and textures here.) Now it’s time to show you just how well the papers print with the introduction of the “Think Classic Papers” printed promo. Continue reading