Field Paper Show Featured Speaker – Sappi “Haptics: The Science of Touch”

Our featured speaker at the Field Paper Show was Jim Goetz of Sappi Paper presenting “Haptics: The Science of Touch”. Jim explained how our brains react to holding a printed piece in our hands and the impact it has on our perceptions and decision making. We’ve had so many requests after the show for this presentation so people could share it with their own customers to explain the value of print, so we want to make it available to you all.

If you weren’t about to attend the Paper show, here’s your chance to view the presentation at your convenience.

POP from Sappi / Sappipops.com – Extended presentation with content and statistics, as well as Dr. Eagleman videos and instructions to sign up to receive free copy of “The Communicator’s Guide to Neuroscience of Touch” book that was given away at the show. POP from Sappi is an excellent online resource for print communication so we highly recommend signing up to receive future posts.
https://sappipops.com/science-of-touch/

Dr. Eagleman video series “Sappi Neuroscience Shorts”
(If you are short on time, go to video #6…How the Medium Shapes the Message).

Download copy of “The Communicator’s Guide to Neuroscience of Touch”.
https://cdn-s3.sappi.com/s3fs-public/sappietc/SAPPI_Neuroscience%20of%20Touch.pdf

Explore all of Sappi Papers for your next project.
https://sappipops.com/products/

Your Field Paper Sales or Spec Rep is always available to explain Sappi papers in greater detail about their individual benefits on a one-on-one basis or to your group of designers or printers. They are also available to show the Sappi “Haptics” presentation. Just reach out to us!

 

Field Paper Shows in October

The Annual Field Paper Show is right around the corner. See the latest paper and printed samples from 17 mills, grab lunch and listen to our featured speaker, Jim Goetz, of Sappi Paper present “Haptics: The Science of Touch”. If you plan to attend, please RSVP to Megan Rold by September 25 to mrold@fieldpaper.com.

OMAHA SHOW – Tuesday, Oct. 9
Scott Conference Center, 6450 Pine Street, Omaha NE
11:00  Trade Show and Paper Mill Booths open
11:30  Buffet Lunch
12:30  Speaker, Jim Goetz, Sappi Paper

DES MOINES SHOW – Wednesday, Oct. 10
Forté Banquet & Conference Center
614 3rd Street, Des Moines, IA
11:00  Trade Show and Paper Mill Booths open
11:30  Buffet Lunch
12:30  Speaker, Jim Goetz, Sappi Paper

Neenah “Retail Revolution” Promotion

How does paper have the power of persuasion in retail?

Retail is alive and well. According to “Debunking the Apocalypse”, a 2017 report released by IHL Group, retailers were opening 4,080 more stores in 2017 than they were closing, and planned to open over 5,500 more this year. The National Retail Federation reported 85% of brands were opening stores or holding steady. The once negative retail narrative is turning a corner.

In fact, many see a retail revolution evolving, with studies showing that Gen Z’s prefer bricks to clicks. In a highly competitive retail market, brands that succeed will be those that create an extraordinary customer experience, both online and in-store.

Neenah is addressing the uprising with CLASSIC®Retail Revolution. Right from the start, this book’s multi-layered waterfall effect of overlapping sections encourages you to open and interact. This promotion is filled with industry research data, retail marketing samples, and beautiful combinations of paper, design and printing. This high-energy, highly tactile book is a must have design inspiration (even if you don’t have retail customers). Continue reading

Sappi’s “True or False” Guide Challenges Preconceived Notions about Paper

Filled with entertaining urban legends and popular misconceptions, Sappi’s new “True or False” booklet challenges frequently heard myths like “humans only use 10% of their brains” and “lightning never strikes the same place twice.” It also refutes the widespread belief that uncoated printing papers cost less than coated.  In reality, Sappi’s #1 McCoy and #2 Opus are both less than uncoated opaques such as Cougar, Finch Fine or Accent Opaque. In addition to comparing costs, performance capabilities, and environmental benefits between coated and uncoated sheets, “True or False” presents an actual side-by-side demonstration of the same image printed with the same press settings on Sappi McCoy Matte and Silk and two comparable uncoated grades, so readers can see the tactile and visual differences for themselves. Continue reading

“Alchemy of Design” – The Science of Combining Papers

Neenah is always coming out with creative promotions that show off the power of print design, and lucky us, they’ve done it again! We can’t wait to share this piece with you in person.

Just released, The Alchemy of Design is a promotion packed with ideas and inspiration for everyday, shoestring budget design challenges. This book will also get you thinking outside the swatchbook. Combining three of Neenah’s popular brands — Environment,  Astrobrights and Royal Sundance— this is a cool mashup of paper and ideas that transform ordinary small business projects into eye-catching branding solutions. Continue reading

Trish Witkowski Speaking at the Field Paper Show

We could not be more excited about presenting Trish Witkowski as this year’s featured speaker at the Field Paper Show. (And a huge thank you to Sappi Fine Paper for sponsoring her!) Trish is the absolute expert on anything to do with printed folded formats. And we are not talking about just tri-folds and accordion folds. We are talking crazy, cool, super unique folds like the traveling snake, double swinger, oyster and pinwheel twist. Not only will Trish inspire you with new folding ideas, but she’ll also explain production tips and do’s and don’ts. Designers and printers alike will gain knowledge and the know how to produce these. Continue reading

Field Paper Show is Coming….Seize the Fold!

The annual Field Paper Show is in October and it’s going to be all about the fold…paper folds, that is. So come ready to “Seize the Fold!” Our mills will be showing off the latest and greatest in paper and print, so start making space in your office for all the samples you will take back. We are very excited about Sappi FIne Paper sponsoring our featured speaker, Trish Witkowski of the Fold Factory & Super Cool Fold of the Week Videos. If you are in a folding rut and need ideas and production tips, you don’t want to miss this chance to see her. She is the absolute folding guru in the printing industry. Continue reading