“Alchemy of Design” – The Science of Combining Papers

Neenah is always coming out with creative promotions that show off the power of print design, and lucky us, they’ve done it again! We can’t wait to share this piece with you in person.

Just released, The Alchemy of Design is a promotion packed with ideas and inspiration for everyday, shoestring budget design challenges. This book will also get you thinking outside the swatchbook. Combining three of Neenah’s popular brands — Environment,  Astrobrights and Royal Sundance— this is a cool mashup of paper and ideas that transform ordinary small business projects into eye-catching branding solutions.

This double-sided, accordion fold portfolio, designed by Willoughby Design, features four sample projects, for a total of 20+ different pull-out print samples, all using a combination of paper, colors and textures to create a bigger impact.

Let’s take a look through the book. (Just know you have to see these pieces close-up to understand how the paper combinations really work. We’d be happy to walk through it in person with you, just give us a call!)

Event announcements are projects that don’t often come with big budgets. But, they carry a heavy load. They need to introduce the brand, create excitement, and most of all drive attendance.

This event announcement uses Astrobrights Solar White/Bright White Duplex Cover, 4-color process and creative diecuts to engage recipients with a 3D image, in this case a balloon. Neenah reminds us to never underestimate the power of color; an Astrobrights Solar Yellow envelope is sure to get attention in that pile of mail.

Launching a new retail brand means finding a way to stand out amongst the competition with a seamless customer brand experience from online to in-store.

The brand tools for this home goods retailer combines four different papers, yet still feels like a cohesive and organic system. The toothy texture of Royal Sundance gives this brochure a weighty, hand crafted feel. While the hangtag system uses not one, but three papers to add impact — Environment Stone and Desert Storm, and Astrobrights Terra Green — they beautifully combine to support the natural and eclectic essence of this brand.

Here we have a save the date card with envelope, an invitation with envelope, a response card with envelope, plus a drink ticket. Whew! That’s seven individual pieces working together to brand a fundraising gala.

This fundraiser brand package makes a splash using metallic ink, silver and iridescent foils and a combination of all three brands. Astrobrights Blast-Off Blue and Lunar Blue, Royal Sundance White, and Environment Wrought Iron mix and mingle to create a sophisticated and inviting system. And did you notice that water drop drink ticket, die cut out of the save the date? Clever.

Relationships are the bread and butter for any local real estate firm. And nothing offers a sincere “thank you” and “welcome to the neighborhood” from your agent like food and wine.

This realtor’s thank you gift branding mixes the warm tones of Environment Honeycomb and Grocer Kraft, with the homey touch of Royal Sundance to properly package a lovely bottle of wine and gift cards to neighborhood eateries.

Like we said, there is a ton to see and touch in this promotion. Want a copy of your own to explore? Contact your Field Paper Spec Rep or Sales Rep today. These will go fast!
Like what you see? Stay current on the latest printed samples that hit our sample room by subscribing to our blog here.

 

Trish Witkowski Speaking at the Field Paper Show

We could not be more excited about presenting Trish Witkowski as this year’s featured speaker at the Field Paper Show. (And a huge thank you to Sappi Fine Paper for sponsoring her!) Trish is the absolute expert on anything to do with printed folded formats. And we are not talking about just tri-folds and accordion folds. We are talking crazy, cool, super unique folds like the traveling snake, double swinger, oyster and pinwheel twist. Not only will Trish inspire you with new folding ideas, but she’ll also explain production tips and do’s and don’ts. Designers and printers alike will gain knowledge and the know how to produce these.

About Trish Witkowski
Trish earned a Master of Science degree in printing and a Bachelor of Fine Arts degree in graphic design from Rochester Institute of Technology. For the last 20 years she has collected and analyzed thousands of print and mail samples from around the globe, and shared those findings with her customers. She has also done extensive research on the technical side of production folding and print finishing, even documenting folding compensation mathematics for the printing industry. Sappi Fine Paper has teamed up with Trish multiple times in the research, production and touring presentations of The Sappi Standards “Scoring & Folding” and “Bindery” volumes, “Folding for the Fabulous & the Frugal” fan deck, and the “Act Now: A Better Response to Direct Mail” book.  Witkowski is the founder of FoldFactory.com and in 2004, was awarded the GATF InterTech award for her FOLDRite™ folding template system. She has written for magazines and blogs, and has given webinars and presentations to international audiences. Her love of sharing her passion has led to online courses for Lynda.com, and a popular weekly e-video series “60-second Super-cool Fold of the Week”.

60-Second Super Cool Fold of the Week Videos
Every week, Trish shares one of her cool folds from her collection.They range from the exotic and expensive to the frugal and functional.  You can subscribe to receive these videos in your inbox here. She always gives full production and construction details so they are packed with lots of information (Who doesn’t have 60 seconds watch these?)

Trish’s t-shirts
Did you notice that Trish is always wearing a t-shirt with a sassy folding saying on the front? It’s become her trademark in these videos and we will have a drawing at one of our booths for your chance to score one of them.

See all show details, times and locations here.

Field Paper Show is Coming….Seize the Fold!

The annual Field Paper Show is in October and it’s going to be all about the fold…paper folds, that is. So come ready to “Seize the Fold!” Our mills will be showing off the latest and greatest in paper and print, so start making space in your office for all the samples you will take back. We are very excited about Sappi FIne Paper sponsoring our featured speaker, Trish Witkowski of the Fold Factory & Super Cool Fold of the Week Videos. If you are in a folding rut and need ideas and production tips, you don’t want to miss this chance to see her. She is the absolute folding guru in the printing industry.

OMAHA,NE 
October 10, 2017
Scott Conference Center, Omaha
11:00 – 1:30 Tradeshow
11:30 – 12:30 Buffet Lunch
12:30 – 1:30 Featured Speaker, Trish Witkowski

DES MOINES, IA
October 11, 2017
Forte Conference Center, Des Moines
11:00 – 1:30 Tradeshow
11:30 – 12:30 Buffet Lunch
12:30 – 1:30 Featured Speaker, Trish Witkowski

FEATURED SPEAKER – Sponsored by Sappi Fine Paper
Trish Witkowski, Fold Factory & 60 Second Super Cool Fold of the Week Videos

Key take-aways from this event:
• See amazing, creative real-world formats for all budgets
• Learn about folding families, folding lingo, folding do’s and don’ts
• Learn how to spot specialty and proprietary formats
• Get expert tips and production tricks

MILL BOOTHS
Sappi Fine Paper, French Paper, Neenah, Mohawk,, Domtar, Leader Paper, WestRock, Appvion, Appleton Coated, Boise, Hansol Titan, CTI Paper, Suzano, Spinnaker and more.

EXHIBITS
Sappi Fine Paper presents Trish Witkowski’s “Private 
Collection”
Courtesy of Sappi Fine Paper, Trish Witkowski shares a glimpse into her coveted private collection of folded samples she has collected over the last 20 years. A perfect chance to explore new folding options up close and personal.

Appleton Coated “Best of the Best”
The newest display of impeccable, real world printed samples on Utopia papers from 2017.

This event is by invitation only, so if you haven’t received your invite in the mail or would like us to send you one, please reach out to your Field Paper Sales Rep or Megan Rold at mrold@fieldpaper.com.

Field Paper’s Higher Ed Paper Program

Do you design or print marketing materials for colleges, schools, universities, campuses or any other education institutions? If so, we have a discounted paper program that will help save your clients money…without having to sacrifice the quality of paper.

Printed materials for educational institutions are some of the most effective and visible methods of promoting a school and recruiting future students. The design, print and paper choice are critical to convey a positive message in these communications. Budgets, however, can sometimes force these jobs to be printed on commodity and house coated sheets with less than stellar results. That can have a negative impact on the brand of a college, how it is perceived and their bottom line…student enrollment.

Field Paper believes your most important messages deserve to be printed on quality paper for quality results. And we can help. By partnering with Appleton Coated, we created the Higher Ed Program featuring special pricing on U1X, Utopia Two, U2:XG, Utopia Digital and Reincarnation. This program is exclusive to Field Paper.

PROGRAM DETAILS
Papers Included: Appleton U1X, Utopia Two, U2:XG, Utopia Digital, Reincarnation
Minimum Order: 1 carton
Program Duration: Ends December 31, 2017
Procedure:
Printers – When requesting paper pricing from Field Paper, ask for the High Ed Program pricing and identify the quote with the school and project name.
Designers – When sending out print quotes, specify printers to purchase paper from Field Paper and to request the Higher Ed Program pricing.
(This program is exclusive to Field Paper)

Print out program details: FIeld Paper Higher Ed Program Details

Be sure to have the latest Appleton Coated Utopia and Reincarnation swatchbooks by calling our Sample Department. Read more about Utopia and Reincarnation with 100% post consumer waste.

Your Field Sales or Spec rep is happy to come talk to you about this program in person and our in-house rep in charge of the program, Donita Berkland, is also available to take your calls or questions at 515-964-7085.

 

 

What is Paper Formation and How Will it Effect Your Printing?

If you have been a print designer or printer long enough, you have probably had this happen to you. The dreaded mottle on a solid flood of color when printing on an uncoated sheet. You know… that blotchy, splotchy look instead of a consistent and even coverage of ink. While there are many factors that can be attributed to mottled printing, such as ink color, press conditions and ink sequence, it also could be the paper’s fault. More specifically, the formation of the paper. Continue reading

Neenah Paper “Think Classic Papers” Printed Promo

 In our last post, we talked about the exciting changes in the Neenah Classics lines. (If you missed it, you can see the new colors and textures here.) Now it’s time to show you just how well the papers print with the introduction of the “Think Classic Papers” printed promo. Continue reading

Neenah Classic Lines Get a Makeover

Every five years or so, Neenah Paper refreshes and revamps a gradeline. This year all the Classic lines are getting a make over and it’s definitely one you don’t want to miss. Seriously, this one is absolutely fantastic! After 18 months of market research in 12 different cities, Neenah Paper and long time partner, Design Army, has introduced 8 new colors and two new finishes to the Classics family.

FIRST UP…THE NEW COLORS.
Bare White: We know what you’re thinking. Yet another white? But this subtle, slightly off-white  falls right between Avon Brilliant White and Classic Natural White. Not too white. Not too cream. It’s just right.
Cool Gray: Light shade that bridges the transition between Antique Gray and Pewter
Cadet Gray: Rich gray tone to round out the existing gray offering
Chambray: Fresh twist on denim blue
Aubergine: Deep color reminiscent of the rich purple of fresh eggplant
Military: Warm, rich, natural looking green
Cobalt: Timely and trending vivid blue
Imperial Red: Fresh, bright and fashionable red

Continue reading

New Utopia Swatchbook Now Available

Boy, have we been waiting for these! Update your swatchbooks with this brand new one for Appleton Coated Utopia. There have been some changes to the line so it’s important to get rid of that old book so you are not specifying expired papers. Continue reading

Christian Bale Freaks Out On This Business Card

Before Christian Bale was Batman, he played the part of Patrick Bateman, a 1980’s Wall Street yuppie knee-deep in a culture self-obsessed with outward appearances, perceptions and the ability to get the best restaurant reservations at Dorsia. The attention spent on perfecting their slicked back hair and finely tailored Armani suits also applied to their business cards. Only the best would do. Watch what happens when this pack of wolves of Wall Street start comparing cards and judging each other based solely on paper and design.

Mohawk Maker Quarterly Issue #10

Mohawk has released Issue #10 of their mega-popular Maker Quarterly series. This issue discusses the topic of beauty and explores how different perspectives define it.

Here’s what we think is beautiful about this new issue. The printing and design is reflective of real-world budgets and good paper selection. It’s full of techniques any good offset printer can replicate and ideas applicable to your every day design. Continue reading