Boy, have we been waiting for these! Update your swatchbooks with this brand new one for Appleton Coated Utopia. There have been some changes to the line so it’s important to get rid of that old book so you are not specifying expired papers. Continue reading
The Appleton Coated grade, Utopia, has been streamlined with the following changes:
UTOPIA ONE IS DISCONTINUED.
It will be available on a making basis with a minimum of 60,000# per basis weight and finish.
Substitute: Utopia Premium.
It is a commercial shade match to Utopia One which will keep printing and color consistent with jobs that were printed in the past.
This is the “green” sister of Utopia One and contains increased post consumer recycled content of 20% instead of 10% and is FSC certified. U1X is a different and bluer white shade and has an increased brightness of 97, which is ideal for vibrant printing and 4-color photography.
(To learn more about brightness and whiteness and how it affects printing, read here.) Continue reading