The tactile nature of paper is its biggest and most unique trait. Our fingertips are sending subliminal messages to our brain without our knowing it. What has been so exciting in the paper world is that we have seen an uptick in people favoring textured papers. The options are endless. There are so many finishes to choose from and countless way to include texture to amplify and compliment your print jobs. Textures range from the traditional linen and laid to the modernistic stipple and techweave to the organic woodgrain and felt. But there’s one texture that always seems to stop people in their tracks and makes them take notice. It is paper that has a surface that feels somewhat rubbery and plastic-like.
Here’s a closer look at three of those papers. (Admittedly, looking at them is definitely not doing them justice. You have got to feel these!) Continue reading
There’s no denying that at the heart of paper’s allure is its tactility. The feel of a texture delights the fingertips, sets a tone and enhances a design. In fact, neuroscience has found that the power of touch is so strong that it can shape perceptions, influence purchasing and increase memory recall. (See Millward Brown Study and Sappi “Neuroscience of Touch” videos to learn more.)
There are many textures available ranging from subtle to pronounced; sophisticated to rough hewn; scratchy to rubbery soft. To make finding that perfect texture a little easier, we put together a list of uncoated finishes and paper grade names. You also may want to request a copy of Neenah’s Down & Dirty Print Guide which shows how different textures will affect your printing results. Continue reading
Mill produced printed samples are a great source for inspiration, but once in a while it’s nice to see “real world” work printed with “real world” budgets with “real world” printers. The new U360 Awards book from Appleton Coated features the winners of their annual competition and is a beautiful collection of “real” work created for clients such as an opera house, a college, a museum, a talent agency and a gym. The one thing they have in common is they are printed on one of the Utopia or Curious Collection gradelines. The book itself is printed on U2 and U2XG, Appleton Coated’s #2 sheet, a hardworking, dependable paper suited for every day jobs like brochures, invites, catalogs and direct mail…and on any job that demands smooth, solid ink coverage, photos that pop and critical color matching. Continue reading
Update your swatch cabinets with the new Curious Collection swatchbook now available in our sample room. Changes include the discontinuation of a few slow moving colors and the addition of Curious Matter into the book.
The Curious Collection is a compilation of seven unique, tactile and visually stunning papers created to delight the senses: Continue reading