Mohawk has released Issue #10 of their mega-popular Maker Quarterly series. This issue discusses the topic of beauty and explores how different perspectives define it.
Here’s what we think is beautiful about this new issue. The printing and design is reflective of real-world budgets and good paper selection. It’s full of techniques any good offset printer can replicate and ideas applicable to your every day design. Continue reading
The holidays are over and we’re all trying to get back into our routines. No more of the constant supply of treats in the break room, midafternoon naps and late night Netflix binges! If you are anything like us, one of the first things we do in the new year is tear down that old, tattered, note riddled calendar and replace it with a new one. Although, many of us in the office have digital calendars or analog planners, we all agree that we like having a wall calendar we can use at a glance. There’s something about visually having those blocks of days in front of us to help reference where we are and how much time we have left in a month to help us schedule and plan.
The new 2017 Field Paper calendars are available and tout the theme of “At Your Service”, highlighting 12 ways we go the extra mile for our customers. We teamed up with the fine folks at Webster Design and Regal Print for the the design and printing and they did a bang up job! Check these guys out if you are in the Omaha market.
Mohawk has just released the “Maker’s Field Guide to Texture and Color” and before we go too much farther, scroll down a bit and click on “Request a Copy” because this is a piece you don’t want to miss out on.
Today we find ourselves with audiences that are overwhelmed, and bombarded with more and more and more forms of communication with less and less and less impact. What we need to do is create effective communication pieces that slow people down, activate their senses, and command their attention. The Mohawk Maker’s Field Guide will help you do that by teaching you to use uncoated textured and colored papers as a tool. Continue reading
It’s time to spring clean your swatchbook cabinet to make sure you have the most current books. (There’s nothing worse than specing a paper only to find it’s discontinued!) Mohawk redesigned their swatches with brightly colored spines that make them easy to identify (and look great on your shelf).
The current books are shown below, so if you are missing one, reach out to your Field Paper Sales Rep or our Customer Service and they will be happy to provide it. Continue reading
There’s no denying that at the heart of paper’s allure is its tactility. The feel of a texture delights the fingertips, sets a tone and enhances a design. In fact, neuroscience has found that the power of touch is so strong that it can shape perceptions, influence purchasing and increase memory recall. (See Millward Brown Study and Sappi “Neuroscience of Touch” videos to learn more.)
There are many textures available ranging from subtle to pronounced; sophisticated to rough hewn; scratchy to rubbery soft. To make finding that perfect texture a little easier, we put together a list of uncoated finishes and paper grade names. You also may want to request a copy of Neenah’s Down & Dirty Print Guide which shows how different textures will affect your printing results. Continue reading
Fall means the start of school, football games and cooler weather. But at Field Paper it means one thing…our fall Paper Shows. We have been busy gathering up our mill reps, speaker, special displays and new printed samples and paper grades to educate and inspire our print and designer friends. Continue reading
Mohawk’s “Paper Basics” Guidebooks are available in our Sample Department for those of you who may be new to paper or just need a little brush up on your paper terminology. These are useful tools for training new printer and design employees or for your sales people to keep handy in their sales calls to educate and guide their own customers. Continue reading
We all get excited when a mill introduces new colors and finishes to a grade. Because who doesn’t love more choices to pick and choose? But sometimes, something comes along that challenges the status quo that really thrills us. That something is Mohawk’s Inxwell surface technology, which fundamentally changes how uncoated paper prints. Continue reading
The second swatchbook to receive the “Mohawk Makeover” is the Skytone line. This gradeline evokes the look of genuine parchment with its unique and mottled appearance. It’s a perfect choice to lend an old-world flair to travel and destination brochures and an air of authority and credibility to certificates, diplomas, announcements and awards. Continue reading