It’s time to spring clean your swatchbook cabinet to make sure you have the most current books. (There’s nothing worse than specing a paper only to find it’s discontinued!) Mohawk redesigned their swatches with brightly colored spines that make them easy to identify (and look great on your shelf).
The current books are shown below, so if you are missing one, reach out to your Field Paper Sales Rep or our Customer Service and they will be happy to provide it. Continue reading
There’s no denying that at the heart of paper’s allure is its tactility. The feel of a texture delights the fingertips, sets a tone and enhances a design. In fact, neuroscience has found that the power of touch is so strong that it can shape perceptions, influence purchasing and increase memory recall. (See Millward Brown Study and Sappi “Neuroscience of Touch” videos to learn more.)
There are many textures available ranging from subtle to pronounced; sophisticated to rough hewn; scratchy to rubbery soft. To make finding that perfect texture a little easier, we put together a list of uncoated finishes and paper grade names. You also may want to request a copy of Neenah’s Down & Dirty Print Guide which shows how different textures will affect your printing results. Continue reading
Quick on the heels of the redesigned Mohawk swatchbooks is the release of the Mohawk Maker Quarterly. Fifth in the series of content focused tabloids exploring the “makers movement”, this issue examines the influence of design on perception and is printed on a variety of their Via and Carnival papers. Continue reading
Mohawk is starting off the new year with a boom with the redesign of their Via & Carnival swatchbook. If you recall, a couple of years ago, Mohawk introduced a new slimline swatch format that accordion folded into a 3 x 9 book. However, the format did not prove to be very user-friendly and Mohawk decided to return to the standard 6 x 9 format…plus a little more. This book will definitely stand out on your shelves with it’s two inch, bright, orange spine and weighing in at a whopping two pounds. (We remind you to lift with your legs!) Continue reading