Category Archives: Strathmore

Mohawk Maker Quarterly Issue #10

Mohawk has released Issue #10 of their mega-popular Maker Quarterly series. This issue discusses the topic of beauty and explores how different perspectives define it.

Here’s what we think is beautiful about this new issue. The printing and design is reflective of real-world budgets and good paper selection. It’s full of techniques any good offset printer can replicate and ideas applicable to your every day design. Continue reading

Are Your Mohawk Swatches Up To Date?

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It’s time to spring clean your swatchbook cabinet to make sure you have the most current books. (There’s nothing worse than specing a paper only to find it’s discontinued!) Mohawk redesigned their swatches with brightly colored spines that make them easy to identify (and look great on your shelf).

The current books are shown below, so if you are missing one, reach out to your Field Paper Sales Rep or our Customer Service and they will be happy to provide it. Continue reading

Paper Textures that Create Impact

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There’s no denying that at the heart of paper’s allure is its tactility. The feel of a texture delights the fingertips, sets a tone and enhances a design. In fact, neuroscience has found that the power of touch is so strong that it can shape perceptions, influence purchasing and increase memory recall. (See Millward Brown Study and Sappi “Neuroscience of Touch” videos to learn more.)

There are many textures available ranging from subtle to pronounced; sophisticated to rough hewn; scratchy to rubbery soft. To make finding that perfect texture a little easier, we put together a list of uncoated finishes and paper grade names. You also may want to request a copy of Neenah’s Down & Dirty Print Guide which shows how different textures will affect your printing results. Continue reading