Category Archives: Neenah

Neenah “Retail Revolution” Promotion

How does paper have the power of persuasion in retail?

Retail is alive and well. According to “Debunking the Apocalypse”, a 2017 report released by IHL Group, retailers were opening 4,080 more stores in 2017 than they were closing, and planned to open over 5,500 more this year. The National Retail Federation reported 85% of brands were opening stores or holding steady. The once negative retail narrative is turning a corner.

In fact, many see a retail revolution evolving, with studies showing that Gen Z’s prefer bricks to clicks. In a highly competitive retail market, brands that succeed will be those that create an extraordinary customer experience, both online and in-store.

Neenah is addressing the uprising with CLASSIC®Retail Revolution. Right from the start, this book’s multi-layered waterfall effect of overlapping sections encourages you to open and interact. This promotion is filled with industry research data, retail marketing samples, and beautiful combinations of paper, design and printing. This high-energy, highly tactile book is a must have design inspiration (even if you don’t have retail customers). Continue reading

“Alchemy of Design” – The Science of Combining Papers

Neenah is always coming out with creative promotions that show off the power of print design, and lucky us, they’ve done it again! We can’t wait to share this piece with you in person.

Just released, The Alchemy of Design is a promotion packed with ideas and inspiration for everyday, shoestring budget design challenges. This book will also get you thinking outside the swatchbook. Combining three of Neenah’s popular brands — Environment,  Astrobrights and Royal Sundance— this is a cool mashup of paper and ideas that transform ordinary small business projects into eye-catching branding solutions. Continue reading

Neenah Paper “Think Classic Papers” Printed Promo

 In our last post, we talked about the exciting changes in the Neenah Classics lines. (If you missed it, you can see the new colors and textures here.) Now it’s time to show you just how well the papers print with the introduction of the “Think Classic Papers” printed promo. Continue reading

Neenah Classic Lines Get a Makeover

Every five years or so, Neenah Paper refreshes and revamps a gradeline. This year all the Classic lines are getting a make over and it’s definitely one you don’t want to miss. Seriously, this one is absolutely fantastic! After 18 months of market research in 12 different cities, Neenah Paper and long time partner, Design Army, has introduced 8 new colors and two new finishes to the Classics family.

FIRST UP…THE NEW COLORS.
Bare White: We know what you’re thinking. Yet another white? But this subtle, slightly off-white  falls right between Avon Brilliant White and Classic Natural White. Not too white. Not too cream. It’s just right.
Cool Gray: Light shade that bridges the transition between Antique Gray and Pewter
Cadet Gray: Rich gray tone to round out the existing gray offering
Chambray: Fresh twist on denim blue
Aubergine: Deep color reminiscent of the rich purple of fresh eggplant
Military: Warm, rich, natural looking green
Cobalt: Timely and trending vivid blue
Imperial Red: Fresh, bright and fashionable red

Continue reading

7 Tips to End Your Envelope Struggles

4-np-env-sampler-np15096-cover_flatIt’s the start of the holiday season and that means one thing…holiday cards. Maybe some of you have been proactive little elves and already have yours signed and ready to mail, but for  others who may be just starting to think about them, there is one thing that can throw a monkey wrench into your plans pretty quickly. The envelope.

Here are 7 envelope tips:

Determine the envelope size before you design what goes into it. We can’t tell you how many calls we get with someone looking for an odd sized envelope to fit an odd sized card that has already been designed, or worse, already printed. The result is usually compromising for an envelope that is too big for the card, which just looks like a sloppy afterthought.

Use a standard size envelope. These sizes are standard in the industry and are readily available in a variety of papers. A list of standard sizes is here. Continue reading

New Swatch and Additions to Neenah Design Collection

7-NP Design Collection Swatchbook NP16009-326

Neenah has released a new swatchbook for The Design Collection of specialty papers. Four  new grades have been introduced into the portfolio of papers renown for color, texture and high impact. You now have over 100 papers to choose from that are ideal for high-end brochures, identity materials, premium packaging, gift cards, direct mail, greeting cards and more. Continue reading

Neenah Targets Universities in Newest Promo

COVERDesigners and marketers for universities and higher education institutions face many challenges in this growing and competitive market. They must appeal to 17-year olds with a four-second attention span, resonate with parents, spur alumni to reconnect with their alma mater and generate donor funds.

Neenah’s newest printed promo “How to Win” is a wonderful tool for understanding the nuances of each of the touch points of the college calendar and the positive impact that paper and print can have in your marketing efforts. Continue reading

Paper Textures that Create Impact

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There’s no denying that at the heart of paper’s allure is its tactility. The feel of a texture delights the fingertips, sets a tone and enhances a design. In fact, neuroscience has found that the power of touch is so strong that it can shape perceptions, influence purchasing and increase memory recall. (See Millward Brown Study and Sappi “Neuroscience of Touch” videos to learn more.)

There are many textures available ranging from subtle to pronounced; sophisticated to rough hewn; scratchy to rubbery soft. To make finding that perfect texture a little easier, we put together a list of uncoated finishes and paper grade names. You also may want to request a copy of Neenah’s Down & Dirty Print Guide which shows how different textures will affect your printing results. Continue reading