Neenah has released a new swatchbook for The Design Collection of specialty papers. Four new grades have been introduced into the portfolio of papers renown for color, texture and high impact. You now have over 100 papers to choose from that are ideal for high-end brochures, identity materials, premium packaging, gift cards, direct mail, greeting cards and more. Continue reading
There’s no denying that at the heart of paper’s allure is its tactility. The feel of a texture delights the fingertips, sets a tone and enhances a design. In fact, neuroscience has found that the power of touch is so strong that it can shape perceptions, influence purchasing and increase memory recall. (See Millward Brown Study and Sappi “Neuroscience of Touch” videos to learn more.)
There are many textures available ranging from subtle to pronounced; sophisticated to rough hewn; scratchy to rubbery soft. To make finding that perfect texture a little easier, we put together a list of uncoated finishes and paper grade names. You also may want to request a copy of Neenah’s Down & Dirty Print Guide which shows how different textures will affect your printing results. Continue reading
Canaletto is another new addition to the Neenah Design Collection and you will love the way this paper feels to the touch due to it’s 20% cotton content. It’s soft, plush, and luxurious. Anything you print on this paper is instantly elevated to the category of quality simply through the power of paper’s tactility. It’s amazing, the signals sent to our brains when you hold something in your hand that just feels good. We react to touch. We have an emotional response. An image and a perception are impressed upon us. Herein, lies the power of paper.
Around the office we have come to call Neenah’s newest Design Collection swatchbook “The Big Book of Bling” as this is the book we turn to when a project calls for color, texture, metallics or that extra wow factor. Inside you will find updated Neenah grades which you may not have heard from in while plus the addition of six new grades that were formally part of Gruppo Cordenons. Continue reading