Category Archives: Classic Stipple

Neenah “Retail Revolution” Promotion

How does paper have the power of persuasion in retail?

Retail is alive and well. According to “Debunking the Apocalypse”, a 2017 report released by IHL Group, retailers were opening 4,080 more stores in 2017 than they were closing, and planned to open over 5,500 more this year. The National Retail Federation reported 85% of brands were opening stores or holding steady. The once negative retail narrative is turning a corner.

In fact, many see a retail revolution evolving, with studies showing that Gen Z’s prefer bricks to clicks. In a highly competitive retail market, brands that succeed will be those that create an extraordinary customer experience, both online and in-store.

Neenah is addressing the uprising with CLASSIC®Retail Revolution. Right from the start, this book’s multi-layered waterfall effect of overlapping sections encourages you to open and interact. This promotion is filled with industry research data, retail marketing samples, and beautiful combinations of paper, design and printing. This high-energy, highly tactile book is a must have design inspiration (even if you don’t have retail customers). Continue reading

Neenah Paper “Think Classic Papers” Printed Promo

 In our last post, we talked about the exciting changes in the Neenah Classics lines. (If you missed it, you can see the new colors and textures here.) Now it’s time to show you just how well the papers print with the introduction of the “Think Classic Papers” printed promo. Continue reading

Neenah Classic Lines Get a Makeover

Every five years or so, Neenah Paper refreshes and revamps a gradeline. This year all the Classic lines are getting a make over and it’s definitely one you don’t want to miss. Seriously, this one is absolutely fantastic! After 18 months of market research in 12 different cities, Neenah Paper and long time partner, Design Army, has introduced 8 new colors and two new finishes to the Classics family.

FIRST UP…THE NEW COLORS.
Bare White: We know what you’re thinking. Yet another white? But this subtle, slightly off-white  falls right between Avon Brilliant White and Classic Natural White. Not too white. Not too cream. It’s just right.
Cool Gray: Light shade that bridges the transition between Antique Gray and Pewter
Cadet Gray: Rich gray tone to round out the existing gray offering
Chambray: Fresh twist on denim blue
Aubergine: Deep color reminiscent of the rich purple of fresh eggplant
Military: Warm, rich, natural looking green
Cobalt: Timely and trending vivid blue
Imperial Red: Fresh, bright and fashionable red

Continue reading