Neenah is always coming out with creative promotions that show off the power of print design, and lucky us, they’ve done it again! We can’t wait to share this piece with you in person.
Just released, The Alchemy of Design is a promotion packed with ideas and inspiration for everyday, shoestring budget design challenges. This book will also get you thinking outside the swatchbook. Combining three of Neenah’s popular brands — Environment, Astrobrights and Royal Sundance— this is a cool mashup of paper and ideas that transform ordinary small business projects into eye-catching branding solutions. Continue reading
Look at this little lovely that is available in our sample room…. Neenah’s “Feel, Think, Do” printed promo. Not only is it packed with fresh ideas of how to use their papers, but also it’s going to teach you a thing or two about why the tactility of paper has such a profound impact on perception, recall and the bottom line. (AKA… some factual ammunition to justify your paper choices to your client, account manager and boss.) Continue reading
We are going to take a quick break from talking about the remaining grades of the Neenah Design Collection for an announcement made this week…and it’s from Neenah Paper once again (these guys just don’t quit). Their eco-friendly gradeline, Environment, has gone through a significant refresh with seven new colors and the introduction of a new finish called RAW which is reminiscent of the rough surface of construction paper. The color palette is the result of extensive market research and the outcome is fresh and current with an urban twist. If you are a fan of gray, you are going to adore the colors Wrought Iron, Concrete, Weathered and Stone while the colors Grocer Kraft and Honeycomb will remind you of grocery bags and packaging material. Seven lighter colors come in white and naturals shades with some containing flecks and specks enhancing the recycled look of the paper. Continue reading