Category Archives: Oxford

New Swatch and Additions to Neenah Design Collection

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Neenah has released a new swatchbook for The Design Collection of specialty papers. Four  new grades have been introduced into the portfolio of papers renown for color, texture and high impact. You now have over 100 papers to choose from that are ideal for high-end brochures, identity materials, premium packaging, gift cards, direct mail, greeting cards and more. Continue reading

Paper Textures that Create Impact

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There’s no denying that at the heart of paper’s allure is its tactility. The feel of a texture delights the fingertips, sets a tone and enhances a design. In fact, neuroscience has found that the power of touch is so strong that it can shape perceptions, influence purchasing and increase memory recall. (See Millward Brown Study and Sappi “Neuroscience of Touch” videos to learn more.)

There are many textures available ranging from subtle to pronounced; sophisticated to rough hewn; scratchy to rubbery soft. To make finding that perfect texture a little easier, we put together a list of uncoated finishes and paper grade names. You also may want to request a copy of Neenah’s Down & Dirty Print Guide which shows how different textures will affect your printing results. Continue reading

Neenah’s New “Feel, Think, Do” Printed Promotion

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Look at this little lovely that is available in our sample room…. Neenah’s “Feel, Think, Do” printed promo. Not only is it packed with fresh ideas of how to use their papers, but also it’s going to teach you a thing or two about why the tactility of paper has such a profound impact on perception, recall and the bottom line. (AKA… some factual ammunition to justify your paper choices to your client, account manager and boss.) Continue reading

Neenah Oxford

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Paper textures can be bold, as we have seen with Neenah Esse, but they can also quietly sit in the background adding just a hint of visual interest. That is the beauty of Oxford…the second grade in Neenah’s Design Collection. Mimicking the pattern of a button down oxford shirt, the fabric like texture suggests class, sophistication, and tradition with the handsome air of elegance continued through the rich color palette. We have found corporate users in the financial, insurance and legal industries have a particular attraction to Oxford for its understated texture and muted colors. It adds just a touch of pizazz to their printed materials without being too overwhelming. Continue reading

The Wow Factor: Neenah’s New Design Collection

neenah-designcollection_11141163 Around the office we have come to call Neenah’s newest Design Collection swatchbook “The Big Book of Bling” as this is the book we turn to when a project calls for color, texture, metallics or that extra wow factor. Inside you will find updated Neenah grades which you may not have heard from in while plus the addition of six new grades that were formally part of Gruppo Cordenons. Continue reading