Category Archives: Plike

New Swatch and Additions to Neenah Design Collection

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Neenah has released a new swatchbook for The Design Collection of specialty papers. Four  new grades have been introduced into the portfolio of papers renown for color, texture and high impact. You now have over 100 papers to choose from that are ideal for high-end brochures, identity materials, premium packaging, gift cards, direct mail, greeting cards and more. Continue reading

Paper Textures that Create Impact

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There’s no denying that at the heart of paper’s allure is its tactility. The feel of a texture delights the fingertips, sets a tone and enhances a design. In fact, neuroscience has found that the power of touch is so strong that it can shape perceptions, influence purchasing and increase memory recall. (See Millward Brown Study and Sappi “Neuroscience of Touch” videos to learn more.)

There are many textures available ranging from subtle to pronounced; sophisticated to rough hewn; scratchy to rubbery soft. To make finding that perfect texture a little easier, we put together a list of uncoated finishes and paper grade names. You also may want to request a copy of Neenah’s Down & Dirty Print Guide which shows how different textures will affect your printing results. Continue reading

Neenah’s New “Feel, Think, Do” Printed Promotion

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Look at this little lovely that is available in our sample room…. Neenah’s “Feel, Think, Do” printed promo. Not only is it packed with fresh ideas of how to use their papers, but also it’s going to teach you a thing or two about why the tactility of paper has such a profound impact on perception, recall and the bottom line. (AKA… some factual ammunition to justify your paper choices to your client, account manager and boss.) Continue reading

Neenah Plike

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Plike is a paper that needs to be touched to fully appreciate. This unique finish feels a bit like soft touch aqueous coating…sort of rubbery…a little plastic like. It’s definitely different and it definitely gets noticed. And isn’t that what we are trying to do with our printed materials? Cut through the clutter, differentiate our brand and leave a memorable and lasting impression? Continue reading

The Wow Factor: Neenah’s New Design Collection

neenah-designcollection_11141163 Around the office we have come to call Neenah’s newest Design Collection swatchbook “The Big Book of Bling” as this is the book we turn to when a project calls for color, texture, metallics or that extra wow factor. Inside you will find updated Neenah grades which you may not have heard from in while plus the addition of six new grades that were formally part of Gruppo Cordenons. Continue reading