Neenah has released a new swatchbook for The Design Collection of specialty papers. Four new grades have been introduced into the portfolio of papers renown for color, texture and high impact. You now have over 100 papers to choose from that are ideal for high-end brochures, identity materials, premium packaging, gift cards, direct mail, greeting cards and more. Continue reading
There’s no denying that at the heart of paper’s allure is its tactility. The feel of a texture delights the fingertips, sets a tone and enhances a design. In fact, neuroscience has found that the power of touch is so strong that it can shape perceptions, influence purchasing and increase memory recall. (See Millward Brown Study and Sappi “Neuroscience of Touch” videos to learn more.)
There are many textures available ranging from subtle to pronounced; sophisticated to rough hewn; scratchy to rubbery soft. To make finding that perfect texture a little easier, we put together a list of uncoated finishes and paper grade names. You also may want to request a copy of Neenah’s Down & Dirty Print Guide which shows how different textures will affect your printing results. Continue reading
Starwhite earned its reputation for its superior surface and print performance. It delivers crisp dot reproduction and exceptional ink holdout making it a true and reliable workhorse. Available in 4 shades of white ranging from bright white to soft natural, Starwhite allows you to choose the tone that best compliments your desired printing results. (Remember, the shade of white of the paper will always influence the ink printed. Bright whites provide clean, crisp color full of contrast and naturals will soften and skew colors to the yellow side.) Available finishes include smooth, vellum and hi-tech (micro-embossed lines you can feel with your finger tips). The new Orion Astrosilver, a single sided mica-coated, embossed surface, joins 4 flash colors in a pearlescent sheen and all provide a sparkling luminescence to your printed images. The Soft Touch finish has been discontinued, but you can look at Neenah Plike as an alternative.
Around the office we have come to call Neenah’s newest Design Collection swatchbook “The Big Book of Bling” as this is the book we turn to when a project calls for color, texture, metallics or that extra wow factor. Inside you will find updated Neenah grades which you may not have heard from in while plus the addition of six new grades that were formally part of Gruppo Cordenons. Continue reading