Category Archives: Paper Education

What is Paper Formation and How Will it Effect Your Printing?

If you have been a print designer or printer long enough, you have probably had this happen to you. The dreaded mottle on a solid flood of color when printing on an uncoated sheet. You know… that blotchy, splotchy look instead of a consistent and even coverage of ink. While there are many factors that can be attributed to mottled printing, such as ink color, press conditions and ink sequence, it also could be the paper’s fault. More specifically, the formation of the paper. Continue reading

7 Tips to End Your Envelope Struggles

4-np-env-sampler-np15096-cover_flatIt’s the start of the holiday season and that means one thing…holiday cards. Maybe some of you have been proactive little elves and already have yours signed and ready to mail, but for  others who may be just starting to think about them, there is one thing that can throw a monkey wrench into your plans pretty quickly. The envelope.

Here are 7 envelope tips:

Determine the envelope size before you design what goes into it. We can’t tell you how many calls we get with someone looking for an odd sized envelope to fit an odd sized card that has already been designed, or worse, already printed. The result is usually compromising for an envelope that is too big for the card, which just looks like a sloppy afterthought.

Use a standard size envelope. These sizes are standard in the industry and are readily available in a variety of papers. A list of standard sizes is here. Continue reading

The New Mohawk Maker’s Field Guide

The Complete Guide To Using Paper Texture & Color

mohawk-field-guide-1Mohawk has just released the “Maker’s Field Guide to Texture and Color” and before we go too much farther, scroll down a bit and click on “Request a Copy” because this is a piece you don’t want to miss out on.

Today we find ourselves with audiences that are overwhelmed, and bombarded with more and more and more forms of communication with less and less and less impact. What we need to do is create effective communication pieces that slow people down, activate their senses, and command their attention. The Mohawk Maker’s Field Guide will help you do that by teaching you to use uncoated textured and colored papers as a tool. Continue reading

When Should You Score a Folded Brochure?

score and foldWe’ve all been there. We’ve all seen it. The dreaded cracked fold. It glares up at you with its little white edges saying, “look how I ruined your beautiful print job.” Once you get over that disappointment (well, you try to get over it), now you have to deal with a potentially upset client.

Trish Witkowski, the genius behind foldfactory.com, Rock the Mailbox and host of the Super Cool Fold of the Week videos, is the zen master of folds. While she can tell you about the two-way angled gate wrap and meandering accordion fold in great production detail, we thought we would post her answer to one of the most basic questions we hear the most…”when should I score a folded brochure?” Continue reading

Paper Textures that Create Impact

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There’s no denying that at the heart of paper’s allure is its tactility. The feel of a texture delights the fingertips, sets a tone and enhances a design. In fact, neuroscience has found that the power of touch is so strong that it can shape perceptions, influence purchasing and increase memory recall. (See Millward Brown Study and Sappi “Neuroscience of Touch” videos to learn more.)

There are many textures available ranging from subtle to pronounced; sophisticated to rough hewn; scratchy to rubbery soft. To make finding that perfect texture a little easier, we put together a list of uncoated finishes and paper grade names. You also may want to request a copy of Neenah’s Down & Dirty Print Guide which shows how different textures will affect your printing results. Continue reading

Paper Education: Brightness and Whiteness

What you need to know about these two paper traits and how they affect your printing.

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Paper brightness and whiteness are two important factors when considering paper choices, but they are often the two most commonly misunderstood paper traits. What do these terms mean and why do you need to know the difference? How do these traits affect your paper choice and final printed results? Continue reading