Our featured speaker at the Field Paper Show was Jim Goetz of Sappi Paper presenting “Haptics: The Science of Touch”. Jim explained how our brains react to holding a printed piece in our hands and the impact it has on our perceptions and decision making. We’ve had so many requests after the show for this presentation so people could share it with their own customers to explain the value of print, so we want to make it available to you all.
If you weren’t about to attend the Paper show, here’s your chance to view the presentation at your convenience.
POP from Sappi / Sappipops.com – Extended presentation with content and statistics, as well as Dr. Eagleman videos and instructions to sign up to receive free copy of “The Communicator’s Guide to Neuroscience of Touch” book that was given away at the show. POP from Sappi is an excellent online resource for print communication so we highly recommend signing up to receive future posts. https://sappipops.com/science-of-touch/
Dr. Eagleman video series “Sappi Neuroscience Shorts”
(If you are short on time, go to video #6…How the Medium Shapes the Message).
Your Field Paper Sales or Spec Rep is always available to explain Sappi papers in greater detail about their individual benefits on a one-on-one basis or to your group of designers or printers. They are also available to show the Sappi “Haptics” presentation. Just reach out to us!
Filled with entertaining urban legends and popular misconceptions, Sappi’s new “True or False” booklet challenges frequently heard myths like “humans only use 10% of their brains” and “lightning never strikes the same place twice.” It also refutes the widespread belief that uncoated printing papers cost less than coated. In reality, Sappi’s #1 McCoy and #2 Opus are both less than uncoated opaques such as Cougar, Finch Fine or Accent Opaque. In addition to comparing costs, performance capabilities, and environmental benefits between coated and uncoated sheets, “True or False” presents an actual side-by-side demonstration of the same image printed with the same press settings on Sappi McCoy Matte and Silk and two comparable uncoated grades, so readers can see the tactile and visual differences for themselves. Continue reading
If you attended our annual Paper Show last week, chances are you are still rifling through your bag of newly acquired paper and printed samples and trying to find a home for them in your office and on your walls. Paper shows can bring the hoarder out of even the most organized designer. And we love you for it! Just don’t let them gather dust and remember to spec those amazing papers and tell your printer to buy the paper from Field Paper (pretty please!) It’s a support those who support you kind of thing.
Along with all the paper goodness showcased, our speaker, Daniel Dejan of Sappi ETC (Education, Training & Consulting) proved to be equally amazing. The accolades keep coming in….”incredible”, “I was blown away with those facts”, “I want to see more from him”, “I had no idea.” and “I am taking this info to my boss!” For those of you who saw his presentation, we will post the links he mentioned as well as the full PDF deck of his slideshow. For those that didn’t see Daniel, this is another chance to see what you missed. Continue reading
The brand new Sappi McCoy swatchbooks are available. Nothing has changed with the paper…it’s still the same great sheet, but they have discontinued the 65 cover Matte finish and made a few changes to sizes available.
What makes McCoy Sappi’s the “best-of-the-best” among their line of coated papers? It comes down to ingredients, surface and bulk. Continue reading