Ikea does love its catalogs. They print over 200 million copies annually in 27 languages for 38 countries. And those catalogs are not likely to disappear any time soon for one simple reason…they work incredibly well. Catalogs mailed to consumers are 30 times more effective in making a sale than those sent via electronic mail (DMA Response Rate Report 2012). We love this parody ad just released that celebrates their printed catalog and “bookbook” technology.