Growing up, my dad used to tell me that if I ate burnt toast my hair would get curly. I burnt a lot of toast with our ancient Sunbeam toaster, so I heard these words almost every morning at the breakfast table. And I believed him. Why not? My dad seemed a reliable source for good information so I didn’t see the need to fact-check him. No one told me differently and my sister’s hair was definitely looking curlier. So in my mind, it became a fact. (Until my best friend set me straight and I had to accept those Farrah Fawcett curls were not in my future.)
Have you heard something said so many times that you eventually take it for fact?
“Go paperless”, “Go Green” and “Save Trees” is a common theme these days as many corporations encourage their customer to switch to electronic transactions. Marketers use digital platforms of communications under the assumption that they are being more environmentally friendly. The bottoms of emails are riddled with the words “Don’t print this. Save a tree.” You hear it and see it enough times; you start to believe it as fact.
Here’s something we hear a lot and we’d like to be that friend that sets the record straight.
Electronic communication is more environmentally friendly than print and paper.
Not necessarily. E-media also has environmental impacts. Continue reading