Tag Archives: e-waste

Two Sides Busts Paper Myths at Field Paper Show

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Thank you to everyone who was able to attend the annual Field Paper Show! It’s always so nice to see our customers gathered in one place – talking with our mill reps, getting new ideas, discovering new products and going home with stuffed bags. Those who listened to our speaker, Phil Riebel of Two Sides, also walked away with a new understanding on common misperceptions about paper, print and the environment. So many people requested Phil’s slideshow that we are putting the PDF deck here. Also available for download are the brochure and posters Phil handed out at the show – Myths & Facts brochure, How Paper Is Made poster, Sustainable Forestry poster, Ready to Bust Some Myths poster.

For those of you who missed the presentation, Two Sides is the myth buster for the paper and print industry. They dispel environmental misconceptions with verifiable facts, information and studies to promote responsible production and use of print and paper. The most interesting and incredible impact they have is when they work with large corporations to help them change their “save a tree, go paperless” claims in their marketing. So far, they have influenced 65 leading companies to remove those false claims that have been misleading the public for years. Continue reading

Is Digital Media Greener than Paper & Print?

digital with paperGrowing up, my dad used to tell me that if I ate burnt toast my hair would get curly. I burnt a lot of toast with our ancient Sunbeam toaster, so I heard these words almost every morning at the breakfast table. And I believed him. Why not? My dad seemed a reliable source for good information so I didn’t see the need to fact-check him. No one told me differently and my sister’s hair was definitely looking curlier. So in my mind, it became a fact. (Until my best friend set me straight and I had to accept those Farrah Fawcett curls were not in my future.)

Have you heard something said so many times that you eventually take it for fact?

“Go paperless”, “Go Green” and “Save Trees” is a common theme these days as many corporations encourage their customer to switch to electronic transactions. Marketers use digital platforms of communications under the assumption that they are being more environmentally friendly. The bottoms of emails are riddled with the words “Don’t print this. Save a tree.” You hear it and see it enough times; you start to believe it as fact.

Here’s something we hear a lot and we’d like to be that friend that sets the record straight.

THE MYTH:
Electronic communication is more environmentally friendly than print and paper.
FACT:
Not necessarily. E-media also has environmental impacts. Continue reading