Neenah is always coming out with creative promotions that show off the power of print design, and lucky us, they’ve done it again! We can’t wait to share this piece with you in person.
Just released, The Alchemy of Design is a promotion packed with ideas and inspiration for everyday, shoestring budget design challenges. This book will also get you thinking outside the swatchbook. Combining three of Neenah’s popular brands — Environment, Astrobrights and Royal Sundance— this is a cool mashup of paper and ideas that transform ordinary small business projects into eye-catching branding solutions. Continue reading
For those of you who missed the presentation, Two Sides is the myth buster for the paper and print industry. They dispel environmental misconceptions with verifiable facts, information and studies to promote responsible production and use of print and paper. The most interesting and incredible impact they have is when they work with large corporations to help them change their “save a tree, go paperless” claims in their marketing. So far, they have influenced 65 leading companies to remove those false claims that have been misleading the public for years. Continue reading
We are going to take a quick break from talking about the remaining grades of the Neenah Design Collection for an announcement made this week…and it’s from Neenah Paper once again (these guys just don’t quit). Their eco-friendly gradeline, Environment, has gone through a significant refresh with seven new colors and the introduction of a new finish called RAW which is reminiscent of the rough surface of construction paper. The color palette is the result of extensive market research and the outcome is fresh and current with an urban twist. If you are a fan of gray, you are going to adore the colors Wrought Iron, Concrete, Weathered and Stone while the colors Grocer Kraft and Honeycomb will remind you of grocery bags and packaging material. Seven lighter colors come in white and naturals shades with some containing flecks and specks enhancing the recycled look of the paper. Continue reading