Tag Archives: haptics

Field Paper Show Featured Speaker – Sappi “Haptics: The Science of Touch”

Our featured speaker at the Field Paper Show was Jim Goetz of Sappi Paper presenting “Haptics: The Science of Touch”. Jim explained how our brains react to holding a printed piece in our hands and the impact it has on our perceptions and decision making. We’ve had so many requests after the show for this presentation so people could share it with their own customers to explain the value of print, so we want to make it available to you all.

If you weren’t about to attend the Paper show, here’s your chance to view the presentation at your convenience.

POP from Sappi / Sappipops.com – Extended presentation with content and statistics, as well as Dr. Eagleman videos and instructions to sign up to receive free copy of “The Communicator’s Guide to Neuroscience of Touch” book that was given away at the show. POP from Sappi is an excellent online resource for print communication so we highly recommend signing up to receive future posts.
https://sappipops.com/science-of-touch/

Dr. Eagleman video series “Sappi Neuroscience Shorts”
(If you are short on time, go to video #6…How the Medium Shapes the Message).

Download copy of “The Communicator’s Guide to Neuroscience of Touch”.
https://cdn-s3.sappi.com/s3fs-public/sappietc/SAPPI_Neuroscience%20of%20Touch.pdf

Explore all of Sappi Papers for your next project.
https://sappipops.com/products/

Your Field Paper Sales or Spec Rep is always available to explain Sappi papers in greater detail about their individual benefits on a one-on-one basis or to your group of designers or printers. They are also available to show the Sappi “Haptics” presentation. Just reach out to us!

 

Field Paper Shows in October

The Annual Field Paper Show is right around the corner. See the latest paper and printed samples from 17 mills, grab lunch and listen to our featured speaker, Jim Goetz, of Sappi Paper present “Haptics: The Science of Touch”. If you plan to attend, please RSVP to Megan Rold by September 25 to mrold@fieldpaper.com.

OMAHA SHOW – Tuesday, Oct. 9
Scott Conference Center, 6450 Pine Street, Omaha NE
11:00  Trade Show and Paper Mill Booths open
11:30  Buffet Lunch
12:30  Speaker, Jim Goetz, Sappi Paper

DES MOINES SHOW – Wednesday, Oct. 10
Forté Banquet & Conference Center
614 3rd Street, Des Moines, IA
11:00  Trade Show and Paper Mill Booths open
11:30  Buffet Lunch
12:30  Speaker, Jim Goetz, Sappi Paper

Paper Textures that Create Impact

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There’s no denying that at the heart of paper’s allure is its tactility. The feel of a texture delights the fingertips, sets a tone and enhances a design. In fact, neuroscience has found that the power of touch is so strong that it can shape perceptions, influence purchasing and increase memory recall. (See Millward Brown Study and Sappi “Neuroscience of Touch” videos to learn more.)

There are many textures available ranging from subtle to pronounced; sophisticated to rough hewn; scratchy to rubbery soft. To make finding that perfect texture a little easier, we put together a list of uncoated finishes and paper grade names. You also may want to request a copy of Neenah’s Down & Dirty Print Guide which shows how different textures will affect your printing results. Continue reading