We’ve all been there. We’ve all seen it. The dreaded cracked fold. It glares up at you with its little white edges saying, “look how I ruined your beautiful print job.” Once you get over that disappointment (well, you try to get over it), now you have to deal with a potentially upset client.
Trish Witkowski, the genius behind foldfactory.com, Rock the Mailbox and host of the Super Cool Fold of the Week videos, is the zen master of folds. While she can tell you about the two-way angled gate wrap and meandering accordion fold in great production detail, we thought we would post her answer to one of the most basic questions we hear the most…”when should I score a folded brochure?” Continue reading