Neenah is always coming out with creative promotions that show off the power of print design, and lucky us, they’ve done it again! We can’t wait to share this piece with you in person.
Just released, The Alchemy of Design is a promotion packed with ideas and inspiration for everyday, shoestring budget design challenges. This book will also get you thinking outside the swatchbook. Combining three of Neenah’s popular brands — Environment, Astrobrights and Royal Sundance— this is a cool mashup of paper and ideas that transform ordinary small business projects into eye-catching branding solutions. Continue reading
Neenah has released a new swatchbook for The Design Collection of specialty papers. Four new grades have been introduced into the portfolio of papers renown for color, texture and high impact. You now have over 100 papers to choose from that are ideal for high-end brochures, identity materials, premium packaging, gift cards, direct mail, greeting cards and more. Continue reading
The celebration of Field Paper’s 100 year anniversary continues with our Thank You Notecard sets. We are big believers in the hand written note and the extra time taken to jot a personal sentiment. In a world cluttered with emails, a hand-addressed card makes a good impression and is always a welcome sight in our mailboxes. Continue reading
Designers and marketers for universities and higher education institutions face many challenges in this growing and competitive market. They must appeal to 17-year olds with a four-second attention span, resonate with parents, spur alumni to reconnect with their alma mater and generate donor funds.
Neenah’s newest printed promo “How to Win” is a wonderful tool for understanding the nuances of each of the touch points of the college calendar and the positive impact that paper and print can have in your marketing efforts. Continue reading
There’s no denying that at the heart of paper’s allure is its tactility. The feel of a texture delights the fingertips, sets a tone and enhances a design. In fact, neuroscience has found that the power of touch is so strong that it can shape perceptions, influence purchasing and increase memory recall. (See Millward Brown Study and Sappi “Neuroscience of Touch” videos to learn more.)
There are many textures available ranging from subtle to pronounced; sophisticated to rough hewn; scratchy to rubbery soft. To make finding that perfect texture a little easier, we put together a list of uncoated finishes and paper grade names. You also may want to request a copy of Neenah’s Down & Dirty Print Guide which shows how different textures will affect your printing results. Continue reading
Astrobrights is a favorite go-to paper for it’s bright, eye popping colors and Neenah has just taken the grade to another level with the addition of new weights, heavier covers, duplexes and digital sizes. Continue reading
Look at this little lovely that is available in our sample room…. Neenah’s “Feel, Think, Do” printed promo. Not only is it packed with fresh ideas of how to use their papers, but also it’s going to teach you a thing or two about why the tactility of paper has such a profound impact on perception, recall and the bottom line. (AKA… some factual ammunition to justify your paper choices to your client, account manager and boss.) Continue reading
Wild is another paper born from the partnership between Neenah and Gruppo Cordenons. It may seem simple enough at first glance, but wait until you get your hands on it. Wild contains 35% cotton giving it a wonderfully soft and luxurious touch to the hand with its heavy vellum finish (heavy meaning it’s more “vellum-y” than a regular vellum finish….so expect lots of tooth to this paper). It is also super bulky…..really, really bulky. Here’s a comparison of its caliper to another Neenah cotton sheet, Canaletto – Canaletto 111# cover mics to 18 point while Wild 111# cover mics to 27 points. Both papers weigh the same, but the Wild is “puffed up” and thicker.
Speaking of weights, Wild is available in 101# text and 111#, 166# and an extremely thick 314# cover which mics out to 78 point. All weights are suitable for offset printing except for the 314# cover so this bulky boy will need to be letterpressed, blind embossed, engraved or foil stamped.
Starwhite earned its reputation for its superior surface and print performance. It delivers crisp dot reproduction and exceptional ink holdout making it a true and reliable workhorse. Available in 4 shades of white ranging from bright white to soft natural, Starwhite allows you to choose the tone that best compliments your desired printing results. (Remember, the shade of white of the paper will always influence the ink printed. Bright whites provide clean, crisp color full of contrast and naturals will soften and skew colors to the yellow side.) Available finishes include smooth, vellum and hi-tech (micro-embossed lines you can feel with your finger tips). The new Orion Astrosilver, a single sided mica-coated, embossed surface, joins 4 flash colors in a pearlescent sheen and all provide a sparkling luminescence to your printed images. The Soft Touch finish has been discontinued, but you can look at Neenah Plike as an alternative.
Canaletto is another new addition to the Neenah Design Collection and you will love the way this paper feels to the touch due to it’s 20% cotton content. It’s soft, plush, and luxurious. Anything you print on this paper is instantly elevated to the category of quality simply through the power of paper’s tactility. It’s amazing, the signals sent to our brains when you hold something in your hand that just feels good. We react to touch. We have an emotional response. An image and a perception are impressed upon us. Herein, lies the power of paper.