Tag Archives: paper finishes

Paper Textures that Create Impact

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There’s no denying that at the heart of paper’s allure is its tactility. The feel of a texture delights the fingertips, sets a tone and enhances a design. In fact, neuroscience has found that the power of touch is so strong that it can shape perceptions, influence purchasing and increase memory recall. (See Millward Brown Study and Sappi “Neuroscience of Touch” videos to learn more.)

There are many textures available ranging from subtle to pronounced; sophisticated to rough hewn; scratchy to rubbery soft. To make finding that perfect texture a little easier, we put together a list of uncoated finishes and paper grade names. You also may want to request a copy of Neenah’s Down & Dirty Print Guide which shows how different textures will affect your printing results. Continue reading

Getting Down to Basics with New Mohawk Paper Guide

coverMohawk’s “Paper Basics” Guidebooks are available in our Sample Department for those of you who may be new to paper or just need a little brush up on your paper terminology. These are useful tools for training new printer and design employees or for your sales people to keep handy in their sales calls to educate and guide their own customers. Continue reading

One Handy Tool…The “Down and Dirty” Print Book

 

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Sometimes when selecting paper for your project, you may find yourself a little unsure how your design or printing technique is going to reproduce on the sheet. Sometimes you just pull the trigger and go for it, hoping it turns out like you have visualized in your head.  At other times, you need an actual printed sample to show the results and confirm you are on the right track. Our sample room is always full of a wide rage of printed samples to help in your paper decision process and there is one tool that we have found to be a “must have” in every printer and designer library…the “Down and Dirty Printing” book. Continue reading