The tactile nature of paper is its biggest and most unique trait. Our fingertips are sending subliminal messages to our brain without our knowing it. What has been so exciting in the paper world is that we have seen an uptick in people favoring textured papers. The options are endless. There are so many finishes to choose from and countless way to include texture to amplify and compliment your print jobs. Textures range from the traditional linen and laid to the modernistic stipple and techweave to the organic woodgrain and felt. But there’s one texture that always seems to stop people in their tracks and makes them take notice. It is paper that has a surface that feels somewhat rubbery and plastic-like.
Here’s a closer look at three of those papers. (Admittedly, looking at them is definitely not doing them justice. You have got to feel these!) Continue reading
Mohawk has just released the “Maker’s Field Guide to Texture and Color” and before we go too much farther, scroll down a bit and click on “Request a Copy” because this is a piece you don’t want to miss out on.
Today we find ourselves with audiences that are overwhelmed, and bombarded with more and more and more forms of communication with less and less and less impact. What we need to do is create effective communication pieces that slow people down, activate their senses, and command their attention. The Mohawk Maker’s Field Guide will help you do that by teaching you to use uncoated textured and colored papers as a tool. Continue reading
There’s no denying that at the heart of paper’s allure is its tactility. The feel of a texture delights the fingertips, sets a tone and enhances a design. In fact, neuroscience has found that the power of touch is so strong that it can shape perceptions, influence purchasing and increase memory recall. (See Millward Brown Study and Sappi “Neuroscience of Touch” videos to learn more.)
There are many textures available ranging from subtle to pronounced; sophisticated to rough hewn; scratchy to rubbery soft. To make finding that perfect texture a little easier, we put together a list of uncoated finishes and paper grade names. You also may want to request a copy of Neenah’s Down & Dirty Print Guide which shows how different textures will affect your printing results. Continue reading