Every five years or so, Neenah Paper refreshes and revamps a gradeline. This year all the Classic lines are getting a make over and it’s definitely one you don’t want to miss. Seriously, this one is absolutely fantastic! After 18 months of market research in 12 different cities, Neenah Paper and long time partner, Design Army, has introduced 8 new colors and two new finishes to the Classics family.
FIRST UP…THE NEW COLORS. Bare White: We know what you’re thinking. Yet another white? But this subtle, slightly off-white falls right between Avon Brilliant White and Classic Natural White. Not too white. Not too cream. It’s just right. Cool Gray: Light shade that bridges the transition between Antique Gray and Pewter Cadet Gray: Rich gray tone to round out the existing gray offering Chambray: Fresh twist on denim blue Aubergine: Deep color reminiscent of the rich purple of fresh eggplant Military: Warm, rich, natural looking green Cobalt: Timely and trending vivid blue Imperial Red: Fresh, bright and fashionable red
Before Christian Bale was Batman, he played the part of Patrick Bateman, a 1980’s Wall Street yuppie knee-deep in a culture self-obsessed with outward appearances, perceptions and the ability to get the best restaurant reservations at Dorsia. The attention spent on perfecting their slicked back hair and finely tailored Armani suits also applied to their business cards. Only the best would do. Watch what happens when this pack of wolves of Wall Street start comparing cards and judging each other based solely on paper and design.
Neenah has released a new swatchbook for The Design Collection of specialty papers. Four new grades have been introduced into the portfolio of papers renown for color, texture and high impact. You now have over 100 papers to choose from that are ideal for high-end brochures, identity materials, premium packaging, gift cards, direct mail, greeting cards and more. Continue reading
It’s time to spring clean your swatchbook cabinet to make sure you have the most current books. (There’s nothing worse than specing a paper only to find it’s discontinued!) Mohawk redesigned their swatches with brightly colored spines that make them easy to identify (and look great on your shelf).
The current books are shown below, so if you are missing one, reach out to your Field Paper Sales Rep or our Customer Service and they will be happy to provide it. Continue reading
Growing up, my dad used to tell me that if I ate burnt toast my hair would get curly. I burnt a lot of toast with our ancient Sunbeam toaster, so I heard these words almost every morning at the breakfast table. And I believed him. Why not? My dad seemed a reliable source for good information so I didn’t see the need to fact-check him. No one told me differently and my sister’s hair was definitely looking curlier. So in my mind, it became a fact. (Until my best friend set me straight and I had to accept those Farrah Fawcett curls were not in my future.)
Have you heard something said so many times that you eventually take it for fact?
“Go paperless”, “Go Green” and “Save Trees” is a common theme these days as many corporations encourage their customer to switch to electronic transactions. Marketers use digital platforms of communications under the assumption that they are being more environmentally friendly. The bottoms of emails are riddled with the words “Don’t print this. Save a tree.” You hear it and see it enough times; you start to believe it as fact.
Here’s something we hear a lot and we’d like to be that friend that sets the record straight.
THE MYTH: Electronic communication is more environmentally friendly than print and paper. FACT: Not necessarily. E-media also has environmental impacts.Continue reading
We’ve all been there. We’ve all seen it. The dreaded cracked fold. It glares up at you with its little white edges saying, “look how I ruined your beautiful print job.” Once you get over that disappointment (well, you try to get over it), now you have to deal with a potentially upset client.
There’s no denying that at the heart of paper’s allure is its tactility. The feel of a texture delights the fingertips, sets a tone and enhances a design. In fact, neuroscience has found that the power of touch is so strong that it can shape perceptions, influence purchasing and increase memory recall. (See Millward Brown Study and Sappi “Neuroscience of Touch” videos to learn more.)
There are many textures available ranging from subtle to pronounced; sophisticated to rough hewn; scratchy to rubbery soft. To make finding that perfect texture a little easier, we put together a list of uncoated finishes and paper grade names. You also may want to request a copy of Neenah’s Down & Dirty Print Guide which shows how different textures will affect your printing results. Continue reading
The second swatchbook to receive the “Mohawk Makeover” is the Skytone line. This gradeline evokes the look of genuine parchment with its unique and mottled appearance. It’s a perfect choice to lend an old-world flair to travel and destination brochures and an air of authority and credibility to certificates, diplomas, announcements and awards. Continue reading
A print project starts in the head of a designer, starts to take shape on the computer screen and then is crafted into a two dimensional representation. It is then translated into a printing cost via the printing specs. But where in the process does one actually see the physical form of this idea? How is one to know if the combination of papers, colors, weights and folds accurately translates the designer’s vision? Continue reading
A trend we see more and more is the use of specialty papers to create high impact print to capture attention in the crowded world of communications. When people choose to print, they are printing like they mean it with a “go big or go home” attitude.
One of the largest specialty mills, CTI Papers, has introduced a line of foil papers to their Kromekote gradeline. Kromekote, the longtime premium standard in cast-coated papers stands apart because of it brilliant, mirror-like glossy surface and delivery of highly detailed, true-to-life photo reproduction. In addition to white, a few colors have always been available, but the addition of these foils brings the offering to a whole new exciting level. Continue reading