Tag Archives: so…silk

Neenah’s New “Feel, Think, Do” Printed Promotion

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Look at this little lovely that is available in our sample room…. Neenah’s “Feel, Think, Do” printed promo. Not only is it packed with fresh ideas of how to use their papers, but also it’s going to teach you a thing or two about why the tactility of paper has such a profound impact on perception, recall and the bottom line. (AKA… some factual ammunition to justify your paper choices to your client, account manager and boss.) Continue reading

Neenah So…Silk

so silk 1So…Silk is a new addition to the Neenah Design Collection. Formerly part of Gruppo Cordenons, this paper delivers exactly what its name says… a silky, sensuous, luxurious surface. The coating is actually enhanced with silk fibers and a softening agent creating a fabric-like quality with a unique softness. Inspired by the fashion runways of Milan, the color palette is bold with an iridescent sheen that shifts slightly in color when angled to the light. Even Louis Vuitton has used the hot Beauty Pink in his marketing materials showing he has good taste not only in shoes, but also in paper. Continue reading