Every five years or so, Neenah Paper refreshes and revamps a gradeline. This year all the Classic lines are getting a make over and it’s definitely one you don’t want to miss. Seriously, this one is absolutely fantastic! After 18 months of market research in 12 different cities, Neenah Paper and long time partner, Design Army, has introduced 8 new colors and two new finishes to the Classics family.
FIRST UP…THE NEW COLORS. Bare White: We know what you’re thinking. Yet another white? But this subtle, slightly off-white falls right between Avon Brilliant White and Classic Natural White. Not too white. Not too cream. It’s just right. Cool Gray: Light shade that bridges the transition between Antique Gray and Pewter Cadet Gray: Rich gray tone to round out the existing gray offering Chambray: Fresh twist on denim blue Aubergine: Deep color reminiscent of the rich purple of fresh eggplant Military: Warm, rich, natural looking green Cobalt: Timely and trending vivid blue Imperial Red: Fresh, bright and fashionable red
Quick on the heels of the redesigned Mohawk swatchbooks is the release of the Mohawk Maker Quarterly. Fifth in the series of content focused tabloids exploring the “makers movement”, this issue examines the influence of design on perception and is printed on a variety of their Via and Carnival papers. Continue reading
Mohawk is starting off the new year with a boom with the redesign of their Via & Carnival swatchbook. If you recall, a couple of years ago, Mohawk introduced a new slimline swatch format that accordion folded into a 3 x 9 book. However, the format did not prove to be very user-friendly and Mohawk decided to return to the standard 6 x 9 format…plus a little more. This book will definitely stand out on your shelves with it’s two inch, bright, orange spine and weighing in at a whopping two pounds. (We remind you to lift with your legs!) Continue reading