Mohawk has just released the “Maker’s Field Guide to Texture and Color” and before we go too much farther, scroll down a bit and click on “Request a Copy” because this is a piece you don’t want to miss out on.
Today we find ourselves with audiences that are overwhelmed, and bombarded with more and more and more forms of communication with less and less and less impact. What we need to do is create effective communication pieces that slow people down, activate their senses, and command their attention. The Mohawk Maker’s Field Guide will help you do that by teaching you to use uncoated textured and colored papers as a tool. Continue reading
Quick on the heels of the redesigned Mohawk swatchbooks is the release of the Mohawk Maker Quarterly. Fifth in the series of content focused tabloids exploring the “makers movement”, this issue examines the influence of design on perception and is printed on a variety of their Via and Carnival papers. Continue reading
Mohawk is starting off the new year with a boom with the redesign of their Via & Carnival swatchbook. If you recall, a couple of years ago, Mohawk introduced a new slimline swatch format that accordion folded into a 3 x 9 book. However, the format did not prove to be very user-friendly and Mohawk decided to return to the standard 6 x 9 format…plus a little more. This book will definitely stand out on your shelves with it’s two inch, bright, orange spine and weighing in at a whopping two pounds. (We remind you to lift with your legs!) Continue reading